Like all new companies, we need to articulate who we are through our website, our logo, our mission and our byline. The three words that we want to run through our epublishing company are encouraging, exploring and enabling. These are our 3 Es which complement ebooks and epublishing well. Encouragement is a key concept for us and this is the main reason we embarked on this epublishing venture. We want to support and encourage colleagues to grow as researchers, practitioners and authors and to contribute to scholarship in the field. We feel that larger publishing companies do not do this well - especially with new authors who might need more support when first publishing. Exploration is another key concept for us. We are constantly exploring connections in our specialist fields. We strive to connect research, practice and publishing through our activities. We explore new ways of publishing and new ways of connecting ideas. Established publishing companies tend to approach texts in a linear way; Candlin & Mynard texts will explore new ways of linking ideas, through the text itself and by drawing on external links. Finally, enablement is our third key concept. We hope we can enable authors to publish their work by supporting them. We also want to enable researchers and practitioners by exploring concepts in our highly accessible ebooks. We hope that our ebooks will be found by colleagues when they most need them, and will inspire and enable them to consider ways to grow as educators, researchers and authors.