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<channel><title><![CDATA[Candlin &amp; Mynard - Archives]]></title><link><![CDATA[https://www.candlinandmynard.com/archives]]></link><description><![CDATA[Archives]]></description><pubDate>Tue, 03 Mar 2026 04:52:23 -0800</pubDate><generator>Weebly</generator><item><title><![CDATA[Chris Candlin recognised in the 2016 Australia Day honours list﻿]]></title><link><![CDATA[https://www.candlinandmynard.com/archives/chris-candlin-recognised-in-the-2016-australia-day-honours-list]]></link><comments><![CDATA[https://www.candlinandmynard.com/archives/chris-candlin-recognised-in-the-2016-australia-day-honours-list#comments]]></comments><pubDate>Tue, 26 Jan 2016 01:01:16 GMT</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">https://www.candlinandmynard.com/archives/chris-candlin-recognised-in-the-2016-australia-day-honours-list</guid><description><![CDATA[We are honoured to report that the late Emeritus Professor Christopher Candlin was recognised in the 2016 Australia Day honours list. Chris co-founded the ePublishing company with Jo Mynard in 2012 which continues to operate under the leadership of Jo Mynard and Sally Candlin. A full list of the 2016 Australia Day honours can be found here. [...] ]]></description><content:encoded><![CDATA[<div class="paragraph" style="text-align:left;"><font color="#2a2a2a">We are honoured to report that the late Emeritus Professor Christopher Candlin was recognised in the 2016 Australia Day honours list. Chris co-founded the ePublishing company with Jo Mynard in 2012 which continues to operate under the leadership of Jo Mynard and Sally Candlin. <br /><br />A full list of the 2016 Australia Day honours <a target="_blank" href="http://m.qt.com.au/news/australia-day-honours-order-australia-list/2909154/">can be found here</a>.</font></div>]]></content:encoded></item><item><title><![CDATA[Announcement]]></title><link><![CDATA[https://www.candlinandmynard.com/archives/announcement]]></link><comments><![CDATA[https://www.candlinandmynard.com/archives/announcement#comments]]></comments><pubDate>Sun, 10 May 2015 22:10:19 GMT</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">https://www.candlinandmynard.com/archives/announcement</guid><description><![CDATA[ It is with great sadness that I announce that Chris Candlin passed away peacefully surrounded by his family on Sunday 10th May 2015. Chris contributed so much to the fields of applied linguistics and professional communication, and was an inspiring and energetic friend and colleague. I feel fortunate to have known him and will be able to take Candlin &amp; Mynard ePublishing to the next stages thanks to the foundations that we were able to build. He will be greatly missed and fondly remembered. [...] ]]></description><content:encoded><![CDATA[<span class='imgPusher' style='float:left;height:0px'></span><span style='display: table;z-index:10;width:150px;position:relative;float:left;max-width:100%;;clear:left;margin-top:0px;*margin-top:0px'><a><img src="https://www.candlinandmynard.com/uploads/1/2/5/0/12502105/3334646.jpg?132" style="margin-top: 5px; margin-bottom: 10px; margin-left: 0px; margin-right: 10px; border-width:1px;padding:3px; max-width:100%" alt="Picture" class="galleryImageBorder wsite-image" /></a><span style="display: table-caption; caption-side: bottom; font-size: 90%; margin-top: -10px; margin-bottom: 10px; text-align: center;" class="wsite-caption"></span></span> <div class="paragraph" style="text-align:justify;display:block;">It is with great sadness that I announce that Chris Candlin passed away peacefully surrounded by his family on Sunday 10th May 2015. Chris contributed so much to the fields of applied linguistics and professional communication, and was an inspiring and energetic friend and colleague. I feel fortunate to have known him and will be able to take <em style="">Candlin &amp; Mynard ePublishing</em> to the next stages thanks to the foundations that we were able to build. He will be greatly missed and fondly remembered.<br /><br />Jo Mynard, <br />Director and Co-founder,<br />Candlin &amp; Mynard ePublishing<br /><span style=""></span></div> <hr style="width:100%;clear:both;visibility:hidden;"></hr>]]></content:encoded></item><item><title><![CDATA[Storyline conference in Scotland, 27-29 March 2015.]]></title><link><![CDATA[https://www.candlinandmynard.com/archives/storyline-conference-in-scotland-27-29-march-2015]]></link><comments><![CDATA[https://www.candlinandmynard.com/archives/storyline-conference-in-scotland-27-29-march-2015#comments]]></comments><pubDate>Mon, 16 Mar 2015 00:50:56 GMT</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">https://www.candlinandmynard.com/archives/storyline-conference-in-scotland-27-29-march-2015</guid><description><![CDATA[ 	 		 			 				 					 						          					 								 					 						  Sharon Ahlquist will be be giving a workshop at the 6th International Storyline Conference at the end of the month at the University of Strathclyde in Glasgow. Look out for her there to learn more about ideas presented in her recent book (co-authored with&nbsp;R&eacute;ka&nbsp;Lugossy) 'Stories and Storyline'.http://www.strath.ac.uk/storylineconference2015/Learn more about the book and the author.   					 							 		 	  [...] ]]></description><content:encoded><![CDATA[<div><div class="wsite-multicol"><div class="wsite-multicol-table-wrap" style="margin:0 -15px;"> 	<table class="wsite-multicol-table"> 		<tbody class="wsite-multicol-tbody"> 			<tr class="wsite-multicol-tr"> 				<td class="wsite-multicol-col" style="width:22.953020134228%; padding:0 15px;"> 					 						  <div><div class="wsite-image wsite-image-border-medium " style="padding-top:5px;padding-bottom:10px;margin-left:0;margin-right:10px;text-align:center"> <a> <img src="https://www.candlinandmynard.com/uploads/1/2/5/0/12502105/6884917_orig.jpg" alt="Picture" style="width:auto;max-width:100%" /> </a> <div style="display:block;font-size:90%"></div> </div></div>   					 				</td>				<td class="wsite-multicol-col" style="width:77.046979865772%; padding:0 15px;"> 					 						  <div class="paragraph">Sharon Ahlquist will be be giving a workshop at the <strong>6th International Storyline Conference</strong> at the end of the month at the University of Strathclyde in Glasgow. Look out for her there to learn more about ideas presented in her recent book (co-authored with&nbsp;R&eacute;ka&nbsp;Lugossy) 'Stories and Storyline'.<br /><br /><a href="http://www.strath.ac.uk/storylineconference2015/" target="_blank">http://www.strath.ac.uk/storylineconference2015/</a><br /><br /><a href="https://www.candlinandmynard.com/new-titles.html">Learn more about the book and the author</a>.<br /><br /></div>   					 				</td>			</tr> 		</tbody> 	</table> </div></div></div>]]></content:encoded></item><item><title><![CDATA[Out now: 'Stories and Storyline' by Sharon Ahlquist and Réka Lugossy]]></title><link><![CDATA[https://www.candlinandmynard.com/archives/out-now-stories-and-storyline-by-sharon-ahlquist-and-reka-lugossy]]></link><comments><![CDATA[https://www.candlinandmynard.com/archives/out-now-stories-and-storyline-by-sharon-ahlquist-and-reka-lugossy#comments]]></comments><pubDate>Sun, 15 Mar 2015 07:36:57 GMT</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">https://www.candlinandmynard.com/archives/out-now-stories-and-storyline-by-sharon-ahlquist-and-reka-lugossy</guid><description><![CDATA[ 	 		 			 				 					 						              					 								 					 						  Brief descriptionThis book is about the power of story to engage and motivate, leading to effective learning. It&nbsp;combines a wealth of practical ideas related to teaching with stories and Storyline, and at the same time also inspires teachers to undertake small scale explorations in their own classrooms. It is unique in its uncompromising attention to making links between everyday classroom practice, underlying theory and  [...] ]]></description><content:encoded><![CDATA[<div><div class="wsite-multicol"><div class="wsite-multicol-table-wrap" style="margin:0 -15px;"> 	<table class="wsite-multicol-table"> 		<tbody class="wsite-multicol-tbody"> 			<tr class="wsite-multicol-tr"> 				<td class="wsite-multicol-col" style="width:33.422818791946%; padding:0 15px;"> 					 						  <div><div class="wsite-image wsite-image-border-thin " style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"> <a> <img src="https://www.candlinandmynard.com/uploads/1/2/5/0/12502105/4547284_orig.jpg" alt="Picture" style="width:auto;max-width:100%" /> </a> <div style="display:block;font-size:90%"></div> </div></div>  <div><div style="height: 20px; overflow: hidden; width: 100%;"></div> <hr class="styled-hr" style="width:100%;"></hr> <div style="height: 20px; overflow: hidden; width: 100%;"></div></div>   					 				</td>				<td class="wsite-multicol-col" style="width:66.577181208054%; padding:0 15px;"> 					 						  <div class="paragraph" style="text-align:left;"><strong style="">Brief description</strong><br />This book is about the power of story to engage and motivate, leading to effective learning. It&nbsp;combines a wealth of practical ideas related to teaching with stories and Storyline, and at the same time also inspires teachers to undertake small scale explorations in their own classrooms. It is unique in its uncompromising attention to making links between everyday classroom practice, underlying theory and research opportunities that every teacher can take advantage of. (<a href="http://www.candlinandmynard.com/new-titles.html">More..</a>)</div>  <div class="paragraph" style="text-align:left;"><strong style=""><strong style="">Details</strong><br />Series:&nbsp;</strong><span style="">Teaching English to Young Learners (</span><a href="http://www.candlinandmynard.com/teaching-english-to-young-learners-series.html" title="" style="">more details..</a><span style="">)</span><br /><strong style="">Title:&nbsp;</strong><span style="">Stories and Storyline</span><br /><strong style="">Authors:&nbsp;</strong><span "font-family:="" calibri;mso-bidi-font-family:calibri;color:black;mso-bidi-font-weight:bold"="" style="">Sharon</span><span "font-family:calibri;mso-bidi-font-family:calibri;color:black;="" mso-bidi-font-weight:bold"="" style="">&nbsp;Ahlquist and R&eacute;ka Lugossy</span><br /><strong style="">Series Editor:</strong><span style="">&nbsp;</span><span style="">Annamaria Pinter</span><br /><strong style="">Advisors:</strong><span style="">&nbsp;Christopher N. Candlin and Jo Mynard</span></div>  <div class="paragraph" style="text-align:left;"><strong style="">Access</strong><br /><strong style=""><a href="https://www.smashwords.com/books/view/491557" target="_blank" title="" style="">Purchase ebook now on Smashwords</a>&nbsp;</strong><span style="">(multiple formats available)</span><br /><a href="http://www.amazon.co.uk/Stories-Storyline-Teaching-English-Learners-ebook/dp/B00UGNVS48/ref=sr_1_1?s=digital-text&amp;ie=UTF8&amp;qid=1426404004&amp;sr=1-1&amp;keywords=stories+and+storyline" target="_blank" title="" style=""><strong style="">Purchase ebook now on Amazon</strong></a><span style="">&nbsp;(Kindle only)</span><br /><strong style="">Access via an elibrary</strong><span style="">&nbsp;(coming soon)</span><br /><strong style="">Print on demand</strong><span style="">&nbsp;(coming soon)</span></div>   					 				</td>			</tr> 		</tbody> 	</table> </div></div></div>  <div class="paragraph" style="text-align:justify;"><strong>More</strong><br /><a href="http://www.candlinandmynard.com/new-titles.html" title="">Read more details about the book</a><br /><a href="http://www.candlinandmynard.com/storiesandstoryline.html" title="">Access the companion website</a><br /><a href="http://www.candlinandmynard.com/contact-us.html" title="">Give feedback or ask a question</a><br /></div>]]></content:encoded></item><item><title><![CDATA[Getting re﻿ady to l﻿aunch the Teaching English to Young Learners Series]]></title><link><![CDATA[https://www.candlinandmynard.com/archives/-getting-ready-to-launch-the-teaching-english-to-young-learners-series]]></link><comments><![CDATA[https://www.candlinandmynard.com/archives/-getting-ready-to-launch-the-teaching-english-to-young-learners-series#comments]]></comments><pubDate>Fri, 07 Nov 2014 01:40:26 GMT</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">https://www.candlinandmynard.com/archives/-getting-ready-to-launch-the-teaching-english-to-young-learners-series</guid><description><![CDATA[Stories and Storyline by&nbsp;Sharon&nbsp;Ahlquist and R&eacute;ka Lugossy  We are delighted to announce that our first title is now in preparation! Series editor Annamaria Pinter has been working with the authors to prepare the first book in the series. Details:Series: Teaching English to Young Learners (more details..)Title: Stories and Storyline  Authors: Sharon Ahlquist and R&eacute;ka Lugossy  Summary of the book  The role of stories is widely recognised in language teaching. Stories engage [...] ]]></description><content:encoded><![CDATA[<h2 class="wsite-content-title" style="text-align:left;">Stories and Storyline by&nbsp;<span style=""><span "font-family:="" calibri;mso-bidi-font-family:calibri;color:black;mso-bidi-font-weight:bold"="" style="">Sharon</span></span><span "font-family:calibri;mso-bidi-font-family:calibri;color:black;="" mso-bidi-font-weight:bold"="" style="">&nbsp;Ahlquist and R&eacute;ka Lugossy</span></h2>  <div class="paragraph" style="text-align:left;">We are delighted to announce that our first title is now in preparation! Series editor Annamaria Pinter has been working with the authors to prepare the first book in the series. Details:<br /><span style=""></span><br /><span style=""></span><strong style="">Series: </strong>Teaching English to Young Learners (<a href="https://www.candlinandmynard.com/teaching-english-to-young-learners-series.html">more details..</a>)<br /><br /><strong style="">Title: </strong>Stories and Storyline<br /><span style=""></span><br /><span style=""></span>  <strong style=""><span style="">Authors: </span></strong><span style=""><span "font-family:="" calibri;mso-bidi-font-family:calibri;color:black;mso-bidi-font-weight:bold"="" style="">Sharon</span></span><span "font-family:calibri;mso-bidi-font-family:calibri;color:black;="" mso-bidi-font-weight:bold"="" style=""> Ahlquist and R&eacute;ka Lugossy</span><br /><span style=""></span><br /><span style=""></span>  <strong style=""><font size="3">Summary of the book</font></strong><br /><span style=""></span><br /><span style=""></span>  The role of stories is widely recognised in language teaching. Stories engage the imagination and expose the reader/listener to language patterns and to a rich array of vocabulary in context. Storyline shares these features. In the Storyline approach a fictive world is created in the classroom. Learners work in small groups over a period of typically four to six weeks as characters in a story. Working on open key questions, which drive the story and which carry the curriculum content, learners use and develop their language skills within a meaningful context. And they have fun!<br /><span style=""></span><br /><span style=""></span>  This book is about the power of story to engage and motivate, leading to effective learning:&nbsp; a programme of work based on stories and Storyline is truly learning-centred, allowing the teacher to adapt&nbsp;the level of the task&nbsp;to suit an individual learner's needs, enabling a sense of progress in the learner, enhanced motivation and continued learning.<br /><span style=""></span><br /><span style=""></span>  The book combines a wealth of practical ideas related to teaching with stories and Storyline, and at the same time also inspires teachers to undertake small scale explorations in their own classrooms. It is unique in its uncompromising attention to making links between everyday classroom practice, underlying theory and research opportunities that every teacher can take advantage of.<br /><span style=""></span><br /><span style=""></span>    <span id="selectionBoundary_1415497114824_2594347377307713" class="rangySelectionBoundary" style="line-height: 0; display: none;">&#65279;</span><font color="#000000" size="3"><strong>Other Titles in the Series</strong></font><span id="selectionBoundary_1415497114824_23462866595946252" class="rangySelectionBoundary" style="line-height: 0; display: none;">&#65279;</span><br /><span style=""></span><br /><span style=""></span>    The second title in the series, Autonomy and Differentiation in the Primary Foreign Language Classroom by Kuchah Kuchah, will be published in 2015.&nbsp;<br /><span style=""></span><br /><span style=""></span></div>]]></content:encoded></item><item><title><![CDATA[Page Numbers in Academic Ebooks]]></title><link><![CDATA[https://www.candlinandmynard.com/archives/page-numbers-in-academic-ebooks]]></link><comments><![CDATA[https://www.candlinandmynard.com/archives/page-numbers-in-academic-ebooks#comments]]></comments><pubDate>Sat, 01 Jun 2013 01:34:54 GMT</pubDate><category><![CDATA[page numbers]]></category><guid isPermaLink="false">https://www.candlinandmynard.com/archives/page-numbers-in-academic-ebooks</guid><description><![CDATA[There has been an interesting discussion on the LinkedIn group &ldquo;Ebooks, Ebook Readers, Digital Books and Digital Content Publishing&rdquo; over the past few months on page numbers for ebooks. The free-flow style of text allows for one of the main benefits that ebooks have over pbooks (print books), i.e. readers of an ebook are able to read it their way. You can choose your font style and size; you can choose your background; and of course, you can choose the device (Kindle, iPad, PC, etc.) [...] ]]></description><content:encoded><![CDATA[<div class="paragraph" style="text-align:left;"><span style="line-height: 1.5;">There has been an interesting discussion on the </span><em style="line-height: 1.5;">LinkedIn</em><span style="line-height: 1.5;"> group &ldquo;</span><a href="http://www.linkedin.com/groups/Ebooks-Ebook-Readers-Digital-Books-1515307?home=&amp;gid=1515307&amp;trk=anet_ug_hm" style="line-height: 1.5;">Ebooks, Ebook Readers, Digital Books and Digital Content Publishing</a><span style="line-height: 1.5;">&rdquo; over the past few months on page numbers for ebooks. The free-flow style of text allows for one of the main benefits that ebooks have over pbooks (print books), i.e. readers of an ebook are able to read it their way. You can choose your font style and size; you can choose your background; and of course, you can choose the device (Kindle, iPad, PC, etc.). In order to allow for this personal customization, ebook files do not contain page numbers. There were three interesting sub-threads on the LinkedIn discussion related to these questions: (1) Is there a need for page numbers in ebooks? (2) Are there devices and apps which allow publishers to insert page numbers?, and (3) How do you cite ebooks? The discussion has inspired us to post a blog entry on the topic and give our take on these three questions.</span><br /><span style=""></span><br /><span style=""></span>    <font size="4" color="#166516"><strong>Is there a need for page numbers in ebooks?</strong><br /></font><span style=""></span><br /><span style=""></span>    Ebooks are searchable, are hyperlinked, and have location numbers. Isn&rsquo;t this enough? For the reading experience, we think it is. Most devices also show what percentage of the book has been read, and some even estimate how long it will take you to finish the book. Some people have noted that this does not take into account references and notes at the back of a book which is a fair comment, but isn&rsquo;t this a small price to pay for the flexibility of being able to read the book your way? If a text is only available in ebook format, then we feel there really is no need for page numbers at all, but some colleagues noted that if a text is available in both pbook and ebook format and is used in an academic context, this could be problematic. For example, if a professor says &ldquo;look at page 61&rdquo;, students with an ebook version might be disadvantaged. We will be posting a future blog entry on how to use ebooks effectively in academic contexts, but the short response to this dilemma would be for the professor to simply read out part of the quotation or heading and students with the ebook version can refer to the same part of the text just as quickly by using the search function.<br /><span style=""></span><br /><span style=""></span>    <font size="4" color="#1b683c"><strong>Are there devices and apps which allow publishers (or readers) to insert page numbers?</strong><br /></font><span style=""></span><br /><span style=""></span>    The short answer seems to be &ldquo;no&rdquo;. For a while some versions of Kindle ebooks contained page numbers which corresponded to the pbook. Contributors to the LinkedIn discussion and other groups seem to think that this was a feature only available for limited time and for limited texts. There seems to be no information on the Amazon Kindle Direct Publishing website for publishers on this matter. A group called ASI DTTF (American Society for Indexing Digital Trends Task Force) are working on a project to create &ldquo;Smart Indexes&rdquo; for ebooks. We will be keeping our eyes on these developments as these will greatly enhance an academic ebook.<br /><span style=""></span><br /><span style=""></span><strong><font size="4" color="#0d651f">    How do you cite ebooks?</font></strong><br /><span style=""></span><br /><span style=""></span>    One of the main issues for academics is how to cite and reference an ebook text. <br /><span style=""></span><br /><span style=""></span>  The official APA website and a related blog has some guidelines here:<br /><a href="http://www.apastyle.org/learn/quick-guide-on-references.aspx#E-Books" style="">http://www.apastyle.org/learn/quick-guide-on-references.aspx#E-Books</a><br /><span style=""></span><br /><span style=""></span>    <a href="http://blog.apastyle.org/apastyle/2011/06/how-do-you-cite-an-e-book.html" style="">http://blog.apastyle.org/apastyle/2011/06/how-do-you-cite-an-e-book.html</a><br /><span style=""></span><br /><span style=""></span>    Guidance is given on the MLA website here:<br /><a href="http://www.mla.org/style/style_faq/mlastyle_cite_an_ebook" style="">http://www.mla.org/style/style_faq/mlastyle_cite_an_ebook</a> <br /><span style=""></span><br /><span style=""></span>    <em style="">Purdue Online Writing Lab</em> (our preferred resource when we have referencing queries <a href="http://www.linkedin.com/redirect?url=http%3A%2F%2Fowl%2Eenglish%2Epurdue%2Eedu%2Fowl%2F&amp;urlhash=dl6W&amp;_t=tracking_disc" style="">http://owl.english.purdue.edu/owl/</a>) gives the following instructions:&nbsp;<br /> <br /> "...Use the following format if the book you are using is only provided in a digital format or is difficult to find in print. If the work is not directly available online or must be purchased, use "Available from," rather than "Retrieved from," and point readers to where they can find it. For books available in print form and electronic form, include the publish date in parentheses after the author's name. For references to e-book editions, be sure to include the type and version of e-book you are referencing (e.g., "[Kindle DX version]")."&nbsp;<br /><span style=""></span><br /><span style=""></span>    To save academics the trouble of looking all of this up, ebooks could contain instructions for readers who wish to cite the work. Jo has just been involved in publishing an academic ebook for IATEFL and the editors include the following helpful statement about referencing in their introduction:&nbsp;<br /> <br /> "How to reference this e-book: To give an &lsquo;in-text&rsquo; reference to part of a chapter in this e-book (where there are no page numbers), you can paraphrase the selected part of text and avoid the need for a specific page reference. Alternatively, you can use the names of the major sections in which the cited text occurs, e.g., &lsquo;&hellip; seeing them in terms of discourses of power and ideologies lets me acknowledge the heterogeneous nature of cultures and places agency strictly on the actors&rsquo; (Course, Lamb &amp; Aoki, 2013, Part 2, Simla&rsquo;s story continued, para. 8)."&nbsp;<br /> <br /> So, the reference for the above article in the Kindle version of this ebook would be as follows in an APA reference list:&nbsp;<br /> <br /> Course, S., Lamb, T., &amp; Aoki, N. (2013). Action research: Promoting teacher/learner autonomy and improving praxis. In A. Barfield &amp; N. Delgado Alvarado (Eds.), <em style="">Autonomy in language learning: Stories of practices</em> [Kindle version]. Canterbury, UK: IATEFL.&nbsp;Available from http://amazon.com.<br /> <br /> We actually don't see any point writing "Available from..." in the reference as APA guidelines suggest. Surely this is obvious and anyone can do a quick Google search for the title. It is a bit like stating the name of the physical bookshop for a pbook &ndash; as far as we know, we have never had to do this. APA are assuming ebook files are the same as websites. The manual is clearly in need of an update. We also think there's no point saying what kind of Kindle you read it on as the text will be the same. In fact, the text is the same in the ePub version too, so why the need to mention the device/reader at all? Of course, there is the need to mention that it is an e-book as this explains why no page numbers are listed as in a typical APA chapter reference. It also helps someone to find the ebook.<br /><span style=""></span><br /><span style=""></span>    What do you think? Do we need page numbers? How are you citing ebooks? Let us know by replying on the blog, Facebook, or Twitter.<br /><span style=""></span><br /><span style=""></span></div>]]></content:encoded></item><item><title><![CDATA[12 ePublishing Predictions for 2013 by Candlin & Mynard]]></title><link><![CDATA[https://www.candlinandmynard.com/archives/academic-epublishing-predictions-for-2013-by-candlin-mynard]]></link><comments><![CDATA[https://www.candlinandmynard.com/archives/academic-epublishing-predictions-for-2013-by-candlin-mynard#comments]]></comments><pubDate>Mon, 31 Dec 2012 10:12:47 GMT</pubDate><category><![CDATA[predictions]]></category><guid isPermaLink="false">https://www.candlinandmynard.com/archives/academic-epublishing-predictions-for-2013-by-candlin-mynard</guid><description><![CDATA[We have compiled our epublishing predictions for 2013. Many of these ideas have been echoed by others, but our interest is more specifically in academic publishing.    1.&nbsp;&nbsp;&nbsp;&nbsp; Small epublishing companies will provide serious competition to the big publishers.     Smaller companies can innovate and respond to change more quickly than the larger, more established publishing companies. Smaller publishing companies will only deal with a limited number of authors and will therefore [...] ]]></description><content:encoded><![CDATA[<div class="paragraph" style="text-align:left;">We have compiled our epublishing predictions for 2013. Many of these ideas have been echoed by others, but our interest is more specifically in academic publishing.<br /><span style=""></span><br /><span style=""></span>    1.&nbsp;&nbsp;&nbsp;&nbsp; Small epublishing companies will provide serious competition to the big publishers. <br /><span style=""></span><br /><span style=""></span>    Smaller companies can innovate and respond to change more quickly than the larger, more established publishing companies. Smaller publishing companies will only deal with a limited number of authors and will therefore be able to provide close editorial support. We predict (and hope!) that well-known authors will be increasingly likely to sign contracts with small, niche publishers. Self-publishing will be easier in 2013 than ever before. This will mean that it will be more difficult for self-published authors to sell their books (Mark Coker, founder of <a href="http://smashwords.com" style="">Smashwords</a>, also makes this point in <a href="http://www.huffingtonpost.com/mark-coker/2013-book-publishing-indu_b_2352895.html?ncid=txtlnkushpmg00000036" style="">his article published in the Huffington Post</a>). As a result of this, forward-thinking authors will prefer to publish with well-connected, independent publishing companies to ensure that their work receives editorial attention and is marketed well.<br /><span style=""></span><br /><span style=""></span>    2.&nbsp;&nbsp;&nbsp;&nbsp; There will be a growing number of new academic books released <em style="">only</em> in ebook format. <br /><span style=""></span><br /><span style=""></span>    Mark Coker predicts that 2013 will be the year when more books will be read on screens than on paper. Given the rise in sales of ebook readers and tablet devices, it makes sense for academic publishers to consider publishing <em style="">only</em> in ebook format. <br /><span style=""></span><br /><span style=""></span>    3.&nbsp;&nbsp;&nbsp;&nbsp; There will continue to be an increase in ebook sales. <br /><span style=""></span><br /><span style=""></span>    Mark Coker predicts in that in the US, ebooks sales will form 45% of the book market. Just like the music industry, consumers will become accustomed to paying for electronic content and epublishing will become a viable business.<br /><span style=""></span><br /><span style=""></span>    4.&nbsp;&nbsp;&nbsp;&nbsp; Print on demand (POD) will become cheaper and quicker. <br /><span style=""></span><br /><span style=""></span>    Publishers will partner with POD companies to offer consumers the option to produce print copies of their ebooks. This will appeal to readers who prefer print versions and libraries who want to make books accessible as reference texts for browsing.<br /><span style=""></span><br /><span style=""></span>    5.&nbsp;&nbsp;&nbsp;&nbsp; New academic books released only in ebook format will be substantially cheaper than books that have paperback, hardback and ebook versions.<br /><span style=""></span><br /><span style=""></span>    It is not unusual to see academic textbooks costing 50 dollars or more.&nbsp; This model has been largely unchallenged until now. As ebooks cost less to produce, 2013 will see the rise in availability of reasonably priced academic books.&nbsp; However, academic ebooks will be priced higher than general fiction and non-fiction ebooks due to the thorough editorial and review processes involved. <br /><span style=""></span><br /><span style=""></span>    6.&nbsp;&nbsp;&nbsp;&nbsp; Producing only ebook versions of academic texts will change the way books are read. <br /><span style=""></span><br /><span style=""></span>    We predict that ebooks will change the way in which readers engage with a text. For example, readers can use hyperlinks to move between different sections of a book and access additional multimodal material online. Additional examples can be provided at relevant points throughout the text instead of as appendices. The reader will always have the option to read the text in a linear way, but we predict that reading habits will change due to the opportunities embedded within ebooks.<br /><span style=""></span><br /><span style=""></span>    7.&nbsp;&nbsp;&nbsp;&nbsp; Consumers buying print books will be given a free copy of the ebook version.<br /><span style=""></span><br /><span style=""></span>    Consumers have become accustomed to being able to access their movies and music from wherever they are and they will expect the same from their reading material. Although consumers like the accessibility of an ebook, they still like the look and feel of a physical book and enjoy seeing their book collections displayed on their own shelves. In order to solve the reader&rsquo;s dilemma of whether to purchase an ebook version or a print version of a title, publishers still dealing predominantly in print books will provide the ebook version free. Some publications such as <a href="http://paidcontent.org/2012/12/03/the-economist-unbundles-digital-from-print-subscriptions/" style="">the Economist</a> already offer all online content free with a print subscription.<br /><span style=""></span><br /><span style=""></span>    8.&nbsp;&nbsp;&nbsp;&nbsp; New academic ebooks will be written with interactivity in mind. <br /><span style=""></span><br /><span style=""></span>    Publishers of ebooks will create books with a community of readers in mind. Instead of delivering facts in a top down way, new academic ebooks will invite readers to interact with the ideas and share their thoughts with the author and with other readers. Readers will contribute to online discussions and ideas can be incorporated into future editions of ebooks (with the writers&rsquo; permission, of course). Trends indicate that sales of ebook readers will decline in 2013 (see the recent article by <a href="http://thenextweb.com/mobile/2012/12/10/after-rapid-growth-ebook-readers-set-for-collapse-with-shipments-plummeting-36-in-2012/" style="">Next Web</a> and a report by <a href="http://www.isuppli.com/Home-and-Consumer-Electronics/MarketWatch/Pages/Ebook-Readers-Device-to-Go-the-Way-of-Dinosaurs.aspx" style="">iSuppli)</a> as multi-functioning tablet devices become more sought after. Tablet devices increase the ease of interactivity.<br /><span style=""></span><br /><span style=""></span>    9.&nbsp;&nbsp;&nbsp;&nbsp; Publishers will sign deals with device manufacturers so that consumers can buy devices pre-loaded with content. <br /><span style=""></span><br /><span style=""></span>    We wrote this prediction before hearing the news that <a href="http://www.bbc.co.uk/news/business-20860800" style="">Longman have just invested in Nook</a>. We predict that in the future (probably later than 2013), instead of recommending a textbook, a professor can provide an ebook reader or tablet device pre-loaded with the appropriate texts for a given course.<br /><span style=""></span><br /><span style=""></span>    10. Libraries will increase access to academic ebooks. <br /><span style=""></span><br /><span style=""></span>    Books available via elibraries will continue to rise rapidly. Students will have free access to required texts in ebook format through their institution&rsquo;s library. This will reduce the likelihood of excessive photocopying and book piracy.<br /><span style=""></span><br /><span style=""></span>    11. Previously published work will be reformatted and repackaged and sold in ebook format.<br /><span style=""></span><br /><span style=""></span>    We predict three ways in which previously published academic work will be made available: (1) Previously published print books will be relaunched as ebooks; (2) Out-of-print books will be republished as ebooks for new audiences; (3) Collections of previously published articles will be bundled together and sold as ebooks. Idea number 3 has already been introduced by the <a href="http://vook.com/blog/2012/12/13/vook-powers-new-york-times-timesfiles-epublishing-/#.UN-sfoleumZ" style="">New York Times</a> and <a href="http://hbr.org/books" style="">Harvard Business Review</a>, but will become popular in academic publishing from 2013.<br /><span style=""></span><br /><span style=""></span>    12. eBooks will be offered to readers in cost-saving formats.<br /><span style=""></span><br /><span style=""></span>    Although the cost of an ebook will be less than a print book, consumers will still be looking for economical ways to access the academic texts they need. Readers will access texts freely or cheaply in 2013 in at least three ways: (1) Through institutional access to an elibrary; (2) Via a subscription to an academic ebook provider such as <a href="http://www.ebscohost.com/ebooks/academic/subscriptions/academic-ebook-subscriptions" style="">EBSCO</a>; (3) By purchasing only the relevant chapter in a pay-as-you-go approach such as the one being offered by <a href="http://www.valobox.com/" style="">ValoBox</a>.&nbsp;<br /><span style=""></span><br /><span style=""></span></div>]]></content:encoded></item><item><title><![CDATA[Encouraging, exploring, enabling]]></title><link><![CDATA[https://www.candlinandmynard.com/archives/encouraging-exploring-enabling]]></link><comments><![CDATA[https://www.candlinandmynard.com/archives/encouraging-exploring-enabling#comments]]></comments><pubDate>Sat, 03 Nov 2012 06:25:19 GMT</pubDate><category><![CDATA[origins]]></category><guid isPermaLink="false">https://www.candlinandmynard.com/archives/encouraging-exploring-enabling</guid><description><![CDATA[      Like all new companies, we need to articulate who we are through our website, our logo, our mission and our byline. The three words that we want to run through our epublishing company are encouraging, exploring and enabling. These are our 3 Es which complement ebooks and epublishing well. Encouragement is a key concept for us and this is the main reason we embarked on this epublishing venture. We want to support and encourage colleagues to grow as researchers, practitioners and authors and [...] ]]></description><content:encoded><![CDATA[<div><div class="wsite-multicol"><div class='wsite-multicol-table-wrap' style='margin:0 -15px'> <table class='wsite-multicol-table'> <tbody class='wsite-multicol-tbody'> <tr class='wsite-multicol-tr'> <td class='wsite-multicol-col' style='width:76.747311827957%;padding:0 15px'>  <div class="paragraph" style="text-align:left;">Like all new companies, we need to articulate who we are through our website, our logo, our mission and our byline. The three words that we want to run through our epublishing company are <strong><em>encouraging</em></strong>, <strong><em>exploring</em></strong> and <strong><em>enabling</em></strong>. These are our 3 Es which complement ebooks and epublishing well. Encouragement is a key concept for us and this is the main reason we embarked on this epublishing venture. We want to support and encourage colleagues to grow as researchers, practitioners and authors and to contribute to scholarship in the field. We feel that larger publishing companies do not do this well - especially with new authors who might need more support when first publishing. Exploration is another key concept for us. We are constantly exploring connections in our specialist fields. We strive to connect research, practice and publishing through our activities. We explore new ways of publishing and new ways of connecting ideas. Established publishing companies tend to approach texts in a linear way; Candlin &amp; Mynard texts will explore new ways of linking ideas, through the text itself and by drawing on external links. Finally, enablement is our third key concept. We hope we can enable authors to publish their work by supporting them. We also want to enable researchers and practitioners by exploring concepts in our highly accessible ebooks. We hope that our ebooks will be found by colleagues when they most need them, and will inspire and enable them to consider ways to grow as educators, researchers and authors.</div>  </td> <td class='wsite-multicol-col' style='width:23.252688172043%;padding:0 15px'>  <div><div class="wsite-image wsite-image-border-none " style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"> <a> <img src="https://www.candlinandmynard.com/uploads/1/2/5/0/12502105/8269008_orig.jpg?1" alt="Picture" style="width:100%;max-width:200px" /> </a> <div style="display:block;font-size:90%"></div> </div></div>  </td> </tr> </tbody> </table> </div></div></div>]]></content:encoded></item><item><title><![CDATA[How e-books are changing publishing]]></title><link><![CDATA[https://www.candlinandmynard.com/archives/how-e-books-are-changing-publishing]]></link><comments><![CDATA[https://www.candlinandmynard.com/archives/how-e-books-are-changing-publishing#comments]]></comments><pubDate>Sun, 07 Oct 2012 12:11:16 GMT</pubDate><category><![CDATA[e-publishing]]></category><category><![CDATA[news]]></category><guid isPermaLink="false">https://www.candlinandmynard.com/archives/how-e-books-are-changing-publishing</guid><description><![CDATA[We were really interested to see this infographic in the Huffington Post at the weekend. It nicely sums up where publishing is going and confirms why we are absolutely going in the right direction here at Candlin &amp; Mynard. The &nbsp;infographic is full of figures about how publishers are releasing more e-books, but we have yet to see an academic publisher producing only e-books like us. Having e-books tagged onto old business models will undoubtably hold traditional publishers back. As we do [...] ]]></description><content:encoded><![CDATA[<div class="paragraph" style="text-align:left;">We were really interested to see this <a href="http://www.huffingtonpost.com/2012/10/05/ebook-shapes-publishing-infographic_n_1943067.html?ncid=edlinkusaolp00000003" target="_blank" title="">infographic in the Huffington Post</a> at the weekend. It nicely sums up where publishing is going and confirms why we are absolutely going in the right direction here at <em>Candlin &amp; Mynard</em>. The &nbsp;infographic is full of figures about how publishers are releasing more e-books, but we have yet to see an academic publisher producing <em>only</em> e-books like us. Having e-books tagged onto old business models will undoubtably hold traditional publishers back. As we do not publish any print books, we really can just jump straight in and embrace this period of exciting change.</div>]]></content:encoded></item><item><title><![CDATA[Three book series confirmed]]></title><link><![CDATA[https://www.candlinandmynard.com/archives/three-book-series-confirmed]]></link><comments><![CDATA[https://www.candlinandmynard.com/archives/three-book-series-confirmed#comments]]></comments><pubDate>Fri, 21 Sep 2012 11:57:20 GMT</pubDate><category><![CDATA[series]]></category><guid isPermaLink="false">https://www.candlinandmynard.com/archives/three-book-series-confirmed</guid><description><![CDATA[We are delighted to annonce that after a thorough review of the current market, we will be launching Candlin &amp; Mynard&nbsp;e-publishing with three book series. We have some ideas of authors that we will contact.The &ldquo;Learning Languages with Technology&rdquo; series explores and exploits the roles technology plays in language teaching and learning.&nbsp;The "Toolbox for Researching Practice in Language Study" provides a workbench of accessible, user-friendly, &lsquo;hands on&rsquo; e-boo [...] ]]></description><content:encoded><![CDATA[<div class="paragraph" style="text-align:left;">We are delighted to annonce that after a thorough review of the current market, we will be launching <em>Candlin &amp; Mynard</em>&nbsp;e-publishing with three book series. We have some ideas of authors that we will contact.<br /><br />The &ldquo;<a href="https://www.candlinandmynard.com/learning-languages-with-technology-series.html" title="">Learning Languages with Technology</a>&rdquo; series explores and exploits the roles technology plays in language teaching and learning.&nbsp;<br /><br />The "<a href="https://www.candlinandmynard.com/toolbox-series.html" title="">Toolbox for Researching Practice in Language Study</a>" provides a workbench of accessible, user-friendly, &lsquo;hands on&rsquo; e-books which help the reader to understand practice through research.<br /><br />The object of the "<a href="https://www.candlinandmynard.com/concepts-themes-and-thinkers.html" title="">Concepts,&nbsp;Themes and Thinkers</a>" series is&nbsp;to link key authors (the&nbsp;<em style="">thinkers</em>) with their own work (the&nbsp;<em style="">concepts</em>&nbsp;and&nbsp;<em style="">themes</em>) and that of others related to theirs, so as to explore and chart the field of applied linguistics.&nbsp;<br /><br />Feel free to contact the <a href="https://www.candlinandmynard.com/contact-us.html" title="">series editors</a> for more information.&nbsp;</div>]]></content:encoded></item></channel></rss>